PChomestore Marketplace with Family Mart Teams Up 8,200 Convenience Stores
(PChome全家超商連鎖 免運費「個人賣場」增至8千家)
by Jimi 廖
PChomestore Marketplace - Taiwan’s No.1 free mobile shopping site with the largest listings announced an 800-fold growth just within six months of introducing free shipping to their service. Starting from today, Oct. 18, the company will team up with Family Mart, adding this strong force to the free shipping promotion. Consumers get to pick either one of the two major convenience stores whichever is closer to collect their purchases. The unlimited free collections at convenience stores promotion not only is extended but also expanded to across 8,200 convenience stores in Taiwan.
“The unlimited free collection at convenience stores promotion boosted our sales by 800-fold.” said Irene Huang, Chief Operating Officer of PChomestore Marketplace. “This partnership (with Family Mart) allows us to provide consumers more than 8,200 stores from two major convenience stores. Both buyers and sellers are able to use more advanced pick-up and drop-off services provided by 7-11 and Family Mart, enjoying an easier online shopping, without time and geographical limitation.”
By analyzing the data of consumption habit from PChomestore Marketplace, the company found that more than 80% of beauty and wellness product buyers like to pick up their purchases at convenience stores. It’s because the nature of beauty and wellness products is small in size and light in weight. Coupled with the advantage of 24hr pick-up, collection at convenience stores is favored by people who live in rental accommodations like students or female white-collar workers who work from 9 to 5. As a result, more than 80% of female buyers choose collection at convenience stores as their delivery option. Without limitation on the numbers and on the subtotal amount of shopping carts, this unlimited free collection at convenience stores promotion gives consumers no reason to buy unnecessary stuff, so they could hit the Buy button as soon they see anything they want that’s on sale, which speeds up sales on special offers by 20%~30% compared to other platforms. It’s a whole new purchasing model that’s unburdened for both buyers and sellers.
To celebrate the partnerships with both major convenience stores, PChomestore Marketplace will run a prize draw from 10/18 to 10/31. Consumers who successfully collect their purchases at convenience stores, post their receipts to PChomestore Marketplace fan page, and leave a message during this period can enter into this draw to win 5 Sony PS4 consoles. Plus Family Mart will send out one bottle of four season tea drinks as giveaways to consumers completed their pickups there during 10/25-10/31 while supplies last.
At present, PChomestore Marketplace, being the No.1 mobile C2C shopping site with largest listings and the most favorable deals, keeps offering up to six free offers: free listing, free collection at convenience stores, free transaction fee, free credit card transaction fee, free withdraw, free return processing fee for orders paid by ATM.